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Reshaping and Reviving Indian Handicraft Industry

Reshaping and Reviving Indian Handicraft Industry

Historically and factually, the Indian handicraft business has been the Mecca of unique artistic crafts. India has always been "Aatmanirbhar" (Self reliant) because of our rich culture and tradition. But with the passage of time, demand for Chinese products and factory-made items is one of the major reasons that the customers do not mind buying an inferior quality for a cheaper price. With the lack of knowledge of the authentic source, the consumers are easily fooled. Many a times when we try to bargain, we are unknowingly asking the artisans to cut short their skills, self-esteem and their on-going struggle...


Craft at its best - Making of Kondapalli Toys

Aditi Gupta

Craft at its best - Making of Kondapalli Toys

In India, the art of crafting and carving has been alive since more than 400 years. The artisans who make toys on their own are said migrate from Rajasthan many centuries back to Kondapalli (Krishna district, Andhra Pradesh). The Kondapalli Toys are not merely a decor item to the locals, they are objects of pride to the Telugu people. It depicts their cultural heritage and love for craft.There are many steps involved in their making. In fact, it is so nice to watch these beautiful toys being made live. The craftsmen first carve the Puniki or Tella Poniki wood (white colored wood specially grown in...


Celebrating Indian Tradition and Creativity

Aditi Gupta

Celebrating Indian Tradition and Creativity

Tradition, in any region of the world, defines its basic roots and heritage which is passed on from generations to generations. Art and Craft is one such medium. For centuries, the local artisans are silently practicing and perfecting their respective family legacy skillsets. India is enriched with so many folklores and traditions that many individuals find freedom of expression through their own unique canvas.The history of Indian art is parallel to her friendship with nature. Indian handicraft industry is free from pollution causing agents in their paintings, art, designs, textures and fabrics. These are all 100% nature inspired and environmental...


Rakhi the Festival of Care and Love.

Aditi Gupta

Rakhi the Festival of Care and Love.

Rakshabandhan… a festival of care! It’s time for celebrations as the Indian calendar is earmarked with loads of celebrations and occasions… and guess what, Rakshabandhan is round the corner! We all know that, the very essence of life is to live in unity, and relationships form the basis of leading a long and happy life. When it comes to community festivities, well, we always find auspicious occasions and the means to bond. That’s exactly why Indian festivals like Holi, Diwali and Rakshabandhan are being commemorated across the world just to find ways to celebrate with the close/ loved ones. Rakshabandhan...


Stop Making Sense - Just Doodle

Aditi Gupta

Stop Making Sense - Just Doodle

Have you ever scribbled or drawn something on the back of your notebook? Did you ever made any random cartoon face during your boredom? If yes, then my friend you’re doodling; and if no, then you should doodle! Doodles are simple drawings that can have concrete representational meaning or may just be composed of random and abstract lines. I am sure you all must have hovered over Google Doodles; and aren’t they so attractive and meaningful..? The dictionary meaning of doodle is ‘scribbling absentmindedly. It has been perceived like that too few decades back and even now. Doodling and scribbling are most...