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PICHWAI - The Pride of Nathdwara

PICHWAI - The Pride of Nathdwara

The word Pichwai comes from 'pichh' meaning back, and 'wai', meaning textile hanging. They are made by members of the Pushti Marg sect, founded by Shri Vallabhacharya in the 16th...

PICHWAI - The Pride of Nathdwara

The word Pichwai comes from 'pichh' meaning back, and 'wai', meaning textile hanging. They are made by members of the Pushti Marg sect, founded by Shri Vallabhacharya in the 16th...

From Survival to Flourishing - Tapping the Goldmine of Indian Handicraft

From Survival to Flourishing - Tapping the Gold...

As one of the largest employment generators after agriculture, Indian handicraft sector is a key means of livelihood to India’s rural and urban population. The need of the hour is a...

From Survival to Flourishing - Tapping the Gold...

As one of the largest employment generators after agriculture, Indian handicraft sector is a key means of livelihood to India’s rural and urban population. The need of the hour is a...

Reshaping and Reviving Indian Handicraft Industry

Reshaping and Reviving Indian Handicraft Industry

Historically and factually, the Indian handicraft business has been the Mecca of unique artistic crafts. India has always been "Aatmanirbhar" (Self reliant) because of our rich culture and tradition. But...

Reshaping and Reviving Indian Handicraft Industry

Historically and factually, the Indian handicraft business has been the Mecca of unique artistic crafts. India has always been "Aatmanirbhar" (Self reliant) because of our rich culture and tradition. But...