News — Pandemic
From Survival to Flourishing - Tapping the Goldmine of Indian Handicraft
As one of the largest employment generators after agriculture, Indian handicraft sector is a key means of livelihood to India’s rural and urban population. The need of the hour is a deep and complete view of the sector, its constituents, and its people.
Reshaping and Reviving Indian Handicraft Industry
Historically and factually, the Indian handicraft business has been the Mecca of unique artistic crafts. India has always been "Aatmanirbhar" (Self reliant) because of our rich culture and tradition. But with the passage of time, demand for Chinese products and factory-made items is one of the major reasons that the customers do not mind buying an inferior quality for a cheaper price. With the lack of knowledge of the authentic source, the consumers are easily fooled. Many a times when we try to bargain, we are unknowingly asking the artisans to cut short their skills, self-esteem and their on-going struggle...
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