News — India

PICHWAI - The Pride of Nathdwara

PICHWAI - The Pride of Nathdwara
The word Pichwai comes from 'pichh' meaning back, and 'wai', meaning textile hanging. They are made by members of the Pushti Marg sect, founded by Shri Vallabhacharya in the 16th Century. Originally, pichwai paintings were used to decorate the temple of Shrinathji (Shrinathji ki Haveli) in Nathdwara, hung behind the deity to celebrate different seasons, festivals and events in Lord Krishna's life.

Indian Government boosts 150 years old Jute industry

Indian Government boosts 150 years old Jute industry

In order to help the jute industry, the government on Thursday decided that 100% food grains and 20% sugar will be mandatorily packaged in jute bags. 

Information and Broadcasting Minister Prakash Javadekar said, "It will benefit about 4 lakh workers engaged in the jute sector along with thousands of farmers."

Jute is primarily grown in West Bengal, Odisha, Assam, Meghalaya, Tripura and Andhra Pradesh.


Handmade Puppets - Kathputli

Handmade Puppets - Kathputli

If the Indian map was depicted by its craft clusters, it would be a vibrant diamond, housing pockets of handicrafts along its length and breadth. The map would feature deep zaffre Jaipur pottery in Rajasthan, burnished Bastar metal art in Chhattisgarh and russet wooden toys in Sawantwadi, Maharashtra. Tinkling Kutch metal bells would form the rivers of Gujarat and ivory marble would sit atop the mountains in Uttar Pradesh. As you traverse the craft-dotted landscape that enriches the country, you’ll witness a grand spectacle of vivid colours and magnificent designs. Rajasthan, for instance, has nurtured and celebrated centuries-old crafts within...


From Survival to Flourishing - Tapping the Goldmine of Indian Handicraft

From Survival to Flourishing - Tapping the Goldmine of Indian Handicraft
As one of the largest employment generators after agriculture, Indian handicraft sector is a key means of livelihood to India’s rural and urban population. The need of the hour is a deep and complete view of the sector, its constituents, and its people. 

Reshaping and Reviving Indian Handicraft Industry

Reshaping and Reviving Indian Handicraft Industry

Historically and factually, the Indian handicraft business has been the Mecca of unique artistic crafts. India has always been "Aatmanirbhar" (Self reliant) because of our rich culture and tradition. But with the passage of time, demand for Chinese products and factory-made items is one of the major reasons that the customers do not mind buying an inferior quality for a cheaper price. With the lack of knowledge of the authentic source, the consumers are easily fooled. Many a times when we try to bargain, we are unknowingly asking the artisans to cut short their skills, self-esteem and their on-going struggle...